When it comes to promoting your brand, there are some things that you need to focus on. The first one is the platform. Today, most companies use social media as their first marketing tool. The reason? It’s accessible, intuitive, and filled with lots of people from all corners of the world.

If you decide to use Instagram as your leading go-to platform, there are some tips you need to know. Let us go straight into the first one.

How to Increase Brand Awareness on Instagram

Instagram has millions of active users who actively engage with brands and content creators. Business and influencers deliberately create their best content in order to get more followers. And as a new brand that sets its foot on the platform for the first time, you also have a chance to obtain free Instagram followers while also making your brand more exposure. To do that, follow the provided tips below:

1. Be Consistent in Creating Brand Personality

As we mentioned before, there are more than a million active users on Instagram. And if your brand is not visually attractive enough, chances are your account will be left unnoticed. 

So, one thing you need to focus on is creating a brand personality that’s unique, memorable, and valuable. Create an answer to the customers’ problems by providing good quality products and services.

However, as an initial step, you may start decorating your brand profile with something bright and eye-catching. Optimize your brand’s photo profile, colors, and fonts. Make striking imagery that may attract more potential customers.

When they are intrigued comes familiarity. When people are familiar with your brand, it’s only a matter of time before they will become your loyal customers. You can start gaining 100 free Instagram followers or potentially more if you can consistently provide good products and services while also making your brand visually attractive. Yes, it may be hard for some businesses, but it’s still possible to do so.

2. Optimize Your Profile SEO

The next you need to think about is SEO, a short version of Search Engine Optimization. SEO is often used as a term for profile optimization, whether it’s on an actual search engine or social media. There are some things that may be useful to provide more followers when carefully optimized.

Yes, you may gain more followers by making unique content. And honestly, most companies usually lack motivation due to how fierce the competition is. Other than using the Instagram followers increase app, like Ins Followers, you can also gain more followers through SEO optimization. The point is to make your profile more reachable by letting the algorithm promote it to many. 

Some aspects that you need to think of are:

  • Username: Make sure to include your business identity. Never combine it with numbers or symbols unless it’s indispensable.
  • Bio: Use the empty space to explain more about one-liner, product description, and links to the marketplace or website
  • Hashtags: In every post, try your best to put some relevant hashtags. Putting your own business hashtag is an even better approach.


As long as you can be consistent with your motivation and goals, increasing brand awareness isn’t something impossible to do. Try to first optimize your profile even before creating your first post. Brand personality and value aren’t something that can be made in one day. So, think about them carefully, and give the best version of yourself to the world!

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