This past weekend, a photo surfaced of Alvin Kamara, the Saints’ rookie running back, hanging out with NASCAR’s most popular driver, Dale Earnhardt Jr. The two met up at a local New Orleans bar for a night of karaoke and a few drinks. According to a statement Earnhardt gave to ESPN, the two bonded over the fact that they were both the same age—Kamara is 22, Earnhardt Jr. is 52—and that they both grew up in the state of Georgia. Earnhardt is known for his philanthropic work in the state and has provided aid to flood victims through his Dale Earnhardt Foundation. “He’s a really good kid,” Earnhardt said. “He
The New Orleans Saints are no strangers to sports and entertainment. They are a staple in sports culture and have a very loyal fanbase. In the past few years, the Saints have become involved with many different sports and entertainment brands. They have been featured in NBA Entertainment’s All-Star Weekend, were mentioned during the ESPY Awards, and have had their own halftime show during NFL Kickoff. Now, with the recent addition of Alvin Kamara, the Saints are even more involved in sports entertainment.
Alvin Kamara has officially become a star in both sports.
The running back of the New Orleans Saints was named NASCAR’s first development and engagement advisor on Sunday, continuing a relationship with the sport that began last year.
I’m glad they picked a role for me, Kamara said Sunday. I have an office. I have a key card. I feel like I never had a job outside of the NFL, so now I have two jobs. Saints coach Sean Payton is gonna have to give me a timeout.
Kamara also posted a tweet to Payton, who jokingly replied to him after marrying him in Cabo San Lucas this weekend.
Yes, @SeanPayton… I kind of have a new job. We have to think of something. pic.twitter.com/QY12nDbXp1
– Alvin Kamara (@A_kamara6) 20. June 2021
@A_kamara6 Congratulations! I’ll send my mariachi band to celebrate. Can I get some rest now? pic.twitter.com/SMZ0qnIf0c
– Sean Payton (@SeanPayton) June 21, 2021
According to NASCAR.com, Camara will work directly with NASCAR management on strategic planning and creative ways to support fan development.
I am honored to work with NASCAR and be their key advisor on growth and engagement, Kamara said, according to the website. I look forward to using my passion as a fan to help shape their long-term athletic development efforts.
Welcome to the family, Alvin. We are excited to announce that @A_kamara6 is joining our team as our first Growth & Engagement Advisor. @KlutchSports pic.twitter.com/SpjMtuItoX
– NASCAR (@NASCAR) 20. June 2021
Kamara, who grew up near Atlanta and went to college in Tennessee, recently became a NASCAR fan. He first appeared on social media last June as a public supporter of NASCAR after the organization banned Confederate flags at its racetracks. NASCAR then invited Mr. Camara to the first race at Homestead-Miami Speedway, where he showed his support for driver Bubba Wallace – who has pushed for a policy change and made his debut with Black Lives Matter paint on.
In February, Camara decided to sponsor racer Ryan Vargas through Camara’s network of juice bars during the Xfinity Series race at Daytona after learning that Vargas lacked financing.
Alvin’s path to NASCAR has been very organic, from his initial curiosity and participation in our events to his genuine and sincere passion for the sport, said Pete Jung, NASCAR director of marketing. That’s what we want to use… his insight, perspective and ideas…. and learn more about his experience so we can improve our efforts to attract and develop new fans.
The collaboration was organized by the Kamara team of Klutch Sports Group. NASCAR says it aims to attract new viewers by providing an exciting and educational experience to learn more about the sport. Kamara will interact directly with fans during the races – including Sunday’s race at Nashville Superspeedway – and share his journey with NASCAR fans via digital and social media.
Alvin Kamara visited the garage before Sunday’s NASCAR Cup Series Ally 400 race at Nashville Superspeedway. Donald Page/Getty Images
Earlier this year he took to the track at Bristol, and on Sunday Kamara made his way through the media center and garages at Nashville Superspeedway, where the first Cup race will be held since the track closed last decade.
Sitting in the garage at Nashville Superspeedway on Sunday, rather than in the suite where he saw his first race, he learned the technical side of racing.
If you look at the toolbox these guys have, how everything is organized and how everything is precise, Kamara said. It’s not a mess. These guys are precise and surgically accurate with these cars. Of course, if you think about it, being able to drive 200 mph for 300 laps means a lot.
The Associated Press contributed to this report.
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